Delineate Hires Director to Drive Brand Reposition

UK-based research and data business Delineate has appointed Mike Stroud as Marketing Director, responsible for driving marketing strategy. This includes launching the company's plan to shift to an SaaS model.

Delineate links consumer brands with their customers, via a platform connected to consumer panels with access to respondents in more than 130 countries. Stroud (pictured) previously worked for global information technology company Unisys as EMEA Marketing Director, having earlier been Media Strategy & Planning Manager at Publicis-owned media network Starcom. He began his career as an Account Manager at global media agency Initiative.

In his new role, Stroud will work closely with Product Director Chris Bunyan. CEO Ben Leet comments: 'We're on an exciting phase of our growth trajectory and we're building a team to take us on to the next level. Mike and Chris are key to helping us develop our platform and continue to deliver great value for our clients'.

Web site: www.delineate.agency .