Troy Kohut Named Director of Ipsos UU in Sydney

In Australia, Ipsos has appointed Troy Kohut as Director of its qualitative arm Ipsos Understanding Unlimited (Ipsos UU). He is based in Sydney.

Ipsos UU's solutions include discussion forums, webcam interviews, live chat and questionnaires; research methods including co-creation and gamification; and interactive workshops. Kohut (pictured) joins after serving as CEO of shopper insights specialist PLAYMR; before which he was General Manager of boutique MR consultancy Ruby Cha Cha. Earlier, he was Head of Research, Insights and Digital Communities at Quantas Group-owned research, media and analytics agency Red Planet; General Manager of Customised Research at Roy Morgan; and Head of Consumer Research & Client Services at Nielsen. During his career, Kohut has worked in Canada, the US, China, India, the UK, Middle East, Australia and New Zealand.

In his new role, Kohut will be responsible for driving growth in Australia's east coast markets. Simon Wake, Ipsos Australia and New Zealand CEO, says of the hire: 'Ipsos UU is about enabling people-led research while leveraging qualitative and quantitative methodologies which continues to be an important tool for our clients. Troy brings an incredible research pedigree to Ipsos and we're really excited to see his impact on Ipsos UU's commercial offering and the wider Ipsos team.'

Web site: www.ipsos.com .