DRNO - Daily Research News
News Article no. 32208
Published October 7 2021




$150m More for Customer Data Platform mParticle

In the US, customer data platform mParticle has raised $150m in a Series E round of funding, which it will use to support global go-to-market expansion, as well as for R&D investment.

Michael KatzFounded in 2013, mParticle is headquartered in New York City with offices in San Francisco, Seattle, Sydney and London. Mobile app developers use the platform to collect, organize and synchronize data from mobile web and apps; and design and run personalization campaigns. Each month, the company manages more than one billion mobile users on its platform, capturing more than $5 billion in eCommerce transactions, and processing over 500 billion API calls.

New funding has been led by Permira's growth fund, with participation from existing investors and new backers including former Adobe CFO Mark Garrett and New England Patriots All-Pro punter Jake Bailey. The latest round brings the total raised to date to more than $270m.

Michael Katz (pictured), CEO and co-founder of mParticle, comments: 'These days, the brands that are winning are focused on improving the trust quotient with their customers by creating better interactions driven by better data, privacy controls and open ecosystem approach. Our partnership with Permira and the latest funding will help us deliver the solution to these challenges, to more brands, at a rapid global scale'.

Web site: www.mparticle.com .


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