RED C and Cemantica in Customer Experience Partnership

Dublin-based RED C Research has partnered with customer journey management platform Cemantica to provide clients with a full suite of customer experience (CX) solutions.

RED C (which was recently acquired by Business Post Group) is a specialist in advising, setting up and running VoC (voice of customer) programmes with a focus on identifying where investment should be prioritised to improve CX. Cemantica, with locations in Paris, Tel Aviv and Dubai, helps organisations around the world build, manage and deliver CX programmes - from the design of the CX strategy to the mapping of customer journeys and the implementation of CX initiatives.

Together, the two companies will now offer a full end-to-end CX value proposition which includes designing CX strategies, building persona profiles, mapping customer journeys and collecting real-time customer feedback. Eytan Hattem, Global CX Leader, Cemantica, says the partnership will deliver 'clear business directions and concrete CX insights' to help organisations evolve over time.

Ciara Reilly, Director, RED C, adds: 'We are really excited to partner with Cemantica to deliver best in class CX solutions to businesses both in Ireland and around the world. Having worked alongside Cemantica since 2020 and experiencing first-hand their great work and unique system capabilities, we really feel that this partnership will bring something new and dynamic to the market that will truly help businesses become and remain customer-centric'.

Web sites: www.redcresearch.com and www.cemantica.com .