RealityMine Launches Qualitative Licence Programme

Manchester, UK-based mobile research tech firm RealityMine has launched a qualitative licence programme, promising agencies and their clients the 'true picture of the real digital consumer and their lives'.

RealityMine allows clients to monitor real consumers on multiple devices, across all major platforms. The firm provides individual level mobile usage data via a data collection tool called RealityMeter, which can be deployed across Android, iOS and desktop platforms, and is used by panel owners and research clients across five continents.

The new Qualitative Licence has been developed to uncover consumers' digital activities, while reporting on the real-life behaviour of opted-in respondents across web, mobile app, tablet, and PC platforms. This includes analysis of web and app visits, streaming video, social media usage, YouTube and audio usage.

Alex Sunnerstam (pictured), SVP Data Solutions & Partnerships, comments: 'Passive metering is the perfect complement to qualitative research, enabling researchers to record the actual digital life of a consumer at a granular, individual level. The data, free from potential recall inaccuracies, gives a unique context to the respondent behaviour, attitudes, lifestyles and habits. RealityMine's passive metering can take discussions to a new level, feed into new ideas and draw out the 360 degree profile of the qualitative respondent'.

RealityMine, which also has offices in London, Stockholm and Sydney, is online at www.realitymine.com .