9Rooftops Launches Data-driven Trajectory

In the US, marketing agency 9Rooftops has launched a data-driven marketing division called Trajectory, which uses data science and machine learning to apply advanced analytical methods to marketing issues.

Chicago-based 9Rooftops has an in-house multimedia content studio, a 'data-driven health' division and full-service branded media practice. Co-led by Amy Nixon, SVP, Director of Strategy, and Josh MacCarty, VP, Director of Data Science and Analytics, the new Trajectory division has been launched to help clients uncover the potential of their data and deliver insights that connect brands to their consumers. In addition, the business aims to measure the effect of marketing activity on sales, understand how to generate more web traffic, and identify marketing attribution. The initial data science team comprises machine learning experts, econometricians, statisticians, and analysts.

Kevin Meany, CEO of 9Rooftops, comments: 'Brands with access to transactional data are sitting on a literal treasure trove of strategic assets and have only partially transformed this information - sometimes, not at all. We'll help companies gain a significant advantage by leveraging data in highly competitive categories - this is where Trajectory will play an instrumental role in refining strategic analysis.'

Web sites: www.9rooftops.com and www.trajectorydata.com .