Pureprofile Debuts Fast-Food Sector Insight Platform

Australia-based digital research platform Pureprofile has launched a data platform called Audience Intelligence, to give retailers and restauranteurs access to market analysis and competitor spending trends in real-time.

Pureprofile collects consumers' profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. Its new Audience Intelligence platform uses first-party transactional data to help clients understand how they are performing compared to competitors. The platform provides insights on brand performance, demographic breakdowns of consumers, trends across time, and transactions by location.

In addition, Audience Intelligence offers a Report Builder tool, through which users can extract custom and customizable reports to address specific business issues. Retailers can use the function to create a report that geographically breaks down sales from the launch day of a new product or a special promotion.

CEO Martin Filz (pictured) comments: 'We are delighted to bring Audience Intelligence to the retail and fast-food markets as it responds to industry changes due to the impact of COVID-19. It is more important than ever for these sectors to have a complete understanding of their respective markets. Changes are happening far more rapidly than they once did, and Audience Intelligence is ensuring that businesses aren't left behind.'

Web site: www.pureprofile.com .