Alida Raises $20m for Product Growth and M&A Activity

In Canada, insights and CX firm Alida has raised $20m in a Series D round of funding, which it will use to expand its product roadmap and for future mergers and acquisition activity.

Previously known as Vision Critical, Alida launched the 'world's first' combined customer experience management (CXM) and insights platform a year ago, and now describes its offer as Total Experience Management (TXM). This enables companies to collect and action feedback and insights from their customers and employees, then manage, monitor, and optimize millions of experiences, while sourcing insights from core advocates.

The firm's new funding round has been led by the Round13 Growth Fund, whose Managing Partner Sanjiv Samant (pictured) will join Alida's Board of Directors. Ross Wainwright, CEO of Alida, comments: 'Alida is so fortunate to benefit from Round13's strategic approach and decades of experience working with later stage growth companies. This investment further cements our ongoing global expansion plans and our continued innovation strategy to deliver holistic software that transforms experiences for our customers. We are excited to also leverage this investment for future strategic M&A activity.'

Web site: www.alida.com .