Heap Launches User Journey Maps Analysis Tool

In the US, insight automation specialist Heap has launched a tool called Journey Maps, which it says automatically uncovers unseen user behavior and then suggests actions to improve the digital experience.

San Francisco-based Heap captures customer app and web site user interactions, without requiring tracking plans, tracking code or tags; and offers real-time reports and usage metrics to help clients understand what users are doing. In June, the company launched a suite of automated insight capabilities called Heap Illuminate.

The new Journey Maps solution uses data science to analyze datasets and automatically uncover 'unexpected' customer behavior, then deliver data on user actions that most impact conversion and retention. The tool automatically recommends steps that aren't currently being tracked, but which exhibit 'significant drop-off', and identify and quantify the amount of friction users face in any given flow.

CTO Dan Robinson (pictured) comments: 'Our goal is to arm the people building digital products with the data and insight they need to create something users love. Understanding the reality of what users do is a key step to building a winning product. Because our platform starts from a complete dataset, we're uniquely able to help digital builders move beyond gut instinct to confident, fast decisions that drive real business results'.

Web site: www.heap.io .