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Ipsos-Insight Appoints CPG Veteran
MR veteran Rob Carpenter has joined Ipsos-Insight's products division in Chicago as a Vice President. He was previously a Vice President managing several key accounts in the Analytics Insights Group at Information Resources, Inc. (IRI).
Carpenter has worked for over 20 years on syndicated and custom research solutions for consumer packaged goods companies. Prior to IRI, he worked for PERT Survey Research, and, before that, spent 11 years at Analytic Resources, Inc.
'Rob brings a breadth and depth of custom experience focused on bringing business-applicable research insights that help his clients grow their brands and their business', comments Lisa Lanier, SVP and General Manager of the Chicago office.
Carpenter, who holds an MBA in Marketing and Research Methods from the University of Michigan, and a BA in Political Science from Northwestern University, says 'There's definitely a buzz in the industry right now about Ipsos, and I'm thrilled to be a part of it'.
The company's web site is at www.ipsos-insight.com
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