NPD Launches China Sports Footwear Tracker

Retail data provider The NPD Group has launched the 'Chinese Sports Footwear E-Commerce Tracking Service', covering online sales of international and domestic sports brands in China.

The new service currently delivers coverage of more than 30 major sports footwear brands, including international and domestic players in mainland China. Reporting includes sales value, sales volume, average price, channel type, store type, price band, gender, and franchise down to item level.

Available to subscribing clients on a monthly basis, the service provides access to emerging trends and the ability to react to those trends, with features offering the ability to identify category and brand growth, as well as pinpoint declining and emerging trends, benchmark, and identify top-selling items.

Stanley Kee (pictured), MD for APAC, comments: 'China is an important long-term market for the global sports footwear business. Chinese consumers continue to spend more on quality lifestyle brands and are showing no signs of slowing down, making it imperative for manufacturers and retailers alike to better understand what's happening in the market not only today but well into the future'.

Web site: www.npdgroup.com .