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Samba TV Prepares to Go Public
US-based cross-screen audience insights and analytics provider Samba TV has filed for an IPO. The number of shares to be offered and the price range have not yet been determined.
 The firm is based in San Francisco and uses data from social media, connected devices and tens of millions of opt-in smart TV households worldwide, to help clients measure television viewing and understand its impact on consumer and purchasing behavior. In addition to its technology embedded in smart TVs, it uses a panel representative of the US population to measure TV and digital ad exposure for each household.
The firm, which is led by CEO and co-founder Ashwin Navin (pictured), announced the IPO plans in a filing with the US Securities and Exchange Commission, and will trade on the New York Stock Exchange under the ticker symbol 'SMBA'.
Web site: www.samba.tv .
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