Comscore Rolls Out Predictive Audiences in EMEA

Comscore is rolling out its cookie-free audience targeting solution Predictive Audiences in 'the UK and EMEA', through a deal with Xandr, the advertising analytics division of AT&T.

Launched earlier this year, Predictive Audiences provides cookie-free access to consumers based on their media consumption and in-market shopping behaviour across digital, mobile and connected TV (CTV) campaigns. The solution is now available to advertisers, agencies and publishers in the UK and EMEA through Xandr's data layering platform Curate.

Rachel Gantz (pictured), Comscore's General Manager, Activation Solutions comments: 'The EMEA regions and the UK in particular have been clamouring for GDPR-friendly solutions that still enable next gen audience targeting at scale on CTV. We are thrilled to partner with Xandr to deliver on this for advertisers in the UK and EMEA'.

Web sites: www.comscore.com and www.xandr.com .