Fifty-five Hires Lead for New Singapore Office

Data and analytics company Fifty-five has expanded to Singapore, where it has appointed long-time WPP exec Ben Poole as Head of Office.

In 2016, media business You & Mr Jones purchased a majority stake in fifty-five, which was created by the former senior management team of Google Southern Europe and applies advanced data analytics and technology to support marketing and commercial outcomes. Poole (pictured) joins with twenty years digital marketing experience gained at WPP and IPG. Most recently, he was MD of IPG's performance-marketing agency Reprise in Asia, prior to which, he spent nearly nine years at WPP media agency MEC, latterly as Chief Digital Officer, UK. Earlier, he was Head of Digital, International, at WPP-agency Mediacom.

In his new role, Poole is tasked with overseeing Fifty-five's operations and development across the SEA area.

The firm, which is headquartered in Paris, with offices in New York, London, Paris, Hong Kong, Shanghai, Geneva, Shenzhen, Taipei and now Singapore, is online at: www.fifty-five.com and www.youandmrjones.com .