Affinity and TylerTech in Economic Recovery Data Deal

Affinity Solutions, which analyzes consumer spending data to help clients with their targeted marketing initiatives, has partnered with public sector software and services provider Tyler Technologies, to provide real-time data and insights on economic recovery.

Affinity uses purchase signals from 100 million daily credit and debit card transactions to provide an understanding of consumer purchasing behavior. According to the firms, by integrating Affinity's data into TylerTech's Recovery Insights solution, municipal and state government leaders will gain real-time insight into how the post-pandemic recovery has impacted the purchasing behavior of constituents, and the resulting economic impact on local businesses. Insights can be benchmarked against other communities to identify best practices.

Phil Lore (pictured), Chief Revenue Officer of Affinity Solutions, comments: 'Post-pandemic spending and economic behavior can vary significantly by local demographics, merchant type and geography. Our partnership with TylerTech empowers public sector leaders to quickly understand those dynamics and make policy and advertising decisions that create positive outcomes for everyone in the community'.

Web sites: www.affinitysolutions.com and www.tylertech.com .