Career Platform Launches Dedicated Market Insights Arm

In New York, career development platform Ivy Exec has launched a dedicated B2B market research division called Ivy Insights.

Ivy Exec has more than 2.5 million members, of which 80% are director level or above. The new Ivy Insights arm will tap into the group's online community of professionals to conduct both qual and quant research and provide clients with insights across a variety of sectors. Industries covered to date include healthcare, HR, technology, finance and CPG, with respondents including high net worth consumers. Audience segmentation can be by specific job titles, companies or skills.

CEO and founder Elena Bajic (pictured) comments: 'With over 200 client partners now leveraging Ivy Exec's network for market intelligence, it was time to establish a distinct brand that tells our story in the world of research. We continue to provide excellent engagement to our members via Ivy Exec, while providing the highest quality of subject matter experts to organizations via Ivy Insights'.

Web sites: www.ivyexec.com and www.ivyinsights.co .