Expansion Funds for Competitor Analysis Firm Klue

Competitor analysis and market insights specialist Klue has raised $62m in a Series B round of funding, which it will use to accelerate product and machine learning development, and to expand into new verticals and markets.

Canada-based Klue collects intelligence from multiple sources - both external and internal to the organization - and delivers it as insights for sales, product, strategy and marketing teams. According to CEO and co-founder Jason Smith (pictured) the firm aims to give every department of every business a relevant, contextual, continuously updated lens into their competitors and market.

New funding has been led by Tiger Global with participation from Salesforce Ventures, and brings the total raised to date to $81m. David Kellenberger, Principal of Salesforce Ventures, comments: 'We're always looking for companies that are pushing innovation, and Klue's competitive enablement platform is transforming how businesses equip sales teams. We're looking forward to seeing Klue help customers create a cohesive competitive strategy to thrive in today's business environment'.

Web site: www.klue.com .