Personetics Gets Funds for Bank Customer Data Platform

Tel Aviv, Israel-based Personetics, which offer personalization and customer engagement solutions for the financial sector, has raised $85m in growth funding from software investment firm Thoma Bravo. The money will be used to expand and develop its range of tools.

Personetics, which also has offices in New York, London, Paris, Singapore and Rio De Janeiro, offers an AI-based platform to analyze bank customer transaction data in real time, understand behavior, anticipate needs and deliver personalized experiences.

Last year, Personetics secured more than $160m funding. David Sosna (pictured), CEO and co-founder comments: 'Banks are increasingly moving from a passive to a proactive relationship with customers and are looking for new ways to help them improve their financial well-being, and Personetics provides financial institutions with the most comprehensive engagement platform on the market. We are excited to partner with Thoma Bravo to further drive this rapid growth and innovation'.

Web site: www.personetics.com .