GroupM Rolls Out Influencer Platform INCA in Australia

WPP's media investment company GroupM has rolled out its AI-powered influencer and content marketing platform INCA in Australia.

First introduced in APAC in 2019, and now available in 30 countries, INCA uses AI-driven data to enable brands to work with a large network of creators and reach relevant audiences. Its proprietary technology uses an algorithm that offers real-time data to source, curate, and match influencers and publishers relevant to a brand's campaign objectives.

Nick Brignell (pictured), General Manager INCA, Xaxis and Sightline, comments: 'INCA enhances the influencer expertise in GroupM agencies, bringing data-driven firepower to help connect brands with trustworthy and relevant influencers and reach customers - while providing the assurances of brand safety, transparency and guaranteed returns that marketers need.'

Web site: www.groupm.com .