Nielsen Adds CTV Streaming Data to Media Impact Measure

Nielsen is expanding the coverage offered by its Nielsen Media Impact (NMI) media planning and optimization solution, to include streaming data from connected television sets (CTV).

NMI, available at both a local and national level, is a planning system that allows users to understand cross-media reach, frequency and duplication, using advanced audience segments. Its enhancement, fueled by Nielsen's Streaming Platform Ratings data, is aimed at enabling advertisers, agencies, and media owners to better understand the full cross-platform audience reach - across TV, digital, radio, print, out-of-home, and now streaming channels - in their media planning scenarios.

Streaming Platform Ratings uses people-powered panels and proprietary metering technology, to measure what content is streamed, the device used to stream and the streaming source application. In addition, the enhancement to NMI is designed to help users find cost efficiencies and determine optimal media mixes to reach target audiences.

Jay Nielsen (pictured), Nielsen's SVP, Planning Products, comments: 'Nielsen is committed to helping the industry make data-informed decisions about their media plans that maximize efficiency and drive results. With streaming data from the TV now available directly in our media planning tool, clients can more easily reach advanced audiences and navigate the fast-changing landscape with the confidence that they're spending every dollar as effectively as possible.'

Web site: www.nielsen.com .