Huge Names Global Head of Data and Insights

In London, IPG-owned experience design and digital marketing agency Huge has appointed Frisco Chau as Global Head of Data and Insights.

Chau (pictured) joins after eighteen months at M&C Saatchi and its data consultancy Fluency, where he served as Chief Data Officer. Prior to this he worked for Accenture Interactive as Senior Manager: Data Strategy Lead; for jewellery brand Pandora as Global Lead - CRM Data Steward, Governance & Strategy; and for Infosys as Senior Director, Practice Lead - Consumer Marketing and Innovation, Europe. Earlier in his career, Chau was Director of Brand Consumer Analytics - Marketing Intelligence at adidas group, having also held senior positions at OgilvyOne, MassMedia Studios and Metrix-Data.

In his new role, Chau will focus on building and scaling data products and services, and on embedding data into Huge's creative process, reporting to Lisa De Bonis, Global Chief Experience Officer. Mat Baxter, Global CEO of Huge, comments: 'Creative businesses have been historically quite scared of data and seen it as the enemy of creativity. Huge is the latter school of thinking: great data liberates, inspires and enables great creativity. That's something we want to invest in'.

Web site: www.hugeinc.com .