ironSource Launches Mobile Gaming App Marketability Tool

In Israel, app monetization software developer ironSource has launched a testing tool for mobile gaming apps called Marketability, which matches the game to the audience to help developers decide which titles to invest in and launch.

App developers use ironSource's platform to engage users, monetize content, and analyze and optimize business performance. Last month, the firm launched a tool called App Analytics, to provide developers of apps and games with insights on user engagement and live operations.

The firm's new Marketability testing tool also offers competitive analysis to support app developers, when it comes to analysing new game concepts. Designed to test the game on its predicted audience, the tool places the results on a 'marketability curve' created uniquely for the game, which shows how it stacks up in relation to other games in its genre. This results in a score based on a game's potential to scale profitably, allowing a developer to make a decision on whether to invest in a full-scale launch or not.

Nimrod Zuta (pictured), VP Product, comments: 'In an industry where time-to-market and margins are critical, the industry lacked a freely available tool that predicted a game's ability to scale, and offered a definitive conclusion on if to launch or not. Our Marketability tool changes that. It allows developers to focus their time on those apps likely to be successful, while also not missing out on a potential hit.'

Web site: www.is.com .