BEESY Hires Pharma Researcher Dorothy Vaughan

In New York, behavioral science insights agency BEESY has appointed long-time pharma sector researcher Dorothy Vaughan as Senior Business Strategist.

Launched in 2018 by former Ipsos Marketing US CEO Elys Roberts, BEESY helps clients in CPG, financial services, biopharma / healthcare and other sectors to understand consumer decision-making. Vaughan (pictured) joins with nearly 30 years' experience, on both the agency and manufacturer sides of the pharma industry. Most recently she worked at Bristol Myers Squibb as Director, Customer Insights, leading a team of MR professionals in speciality products.

Before this, she spent thirteen years at Merck, latterly as Executive Director, Global Market Research & Analytics, leading teams supporting WW and US in a variety of disease categories and business types. Earlier, she worked at The Answer Group (Wirthlin Worldwide), before joining Directions Research. During her career Vaughan has worked across all product life stages, researching more than twenty disease categories spanning rare, specialty and primary care; and in recent years she has used behavioral science to better understand customer decision-making.

In a statement, the company said: 'Our mission at BEESY is to leverage rigorous science in order to provide actionable commercial outcomes, especially in the healthcare and CPG space. Dorothy will unquestionably help us to better deliver on our commitment to providing exceptional value to our clients'.

Web site: www.beesystrategy.com .