Market Intel Firm My Telescope Raises US Expansion Funds

Swedish marketing intelligence and search start-up My Telescope has raised EUR 2.5m in a seed funding round, which it will use to accelerate its entry into the US market.

My Telescope uses 'share of search' analytics to measure and predict the long-term impact of market trends, brand strength, and campaign effectiveness in almost real time. Through the firm's platform, marketers and agencies can obtain insights to help them predict and avoid upcoming dips in market share, reducing the need for surveys and focus groups.

Founder and CEO Rodrigo Pozo Graviz (pictured) says that unlike its competitors that just calculate and visualize share of search from Google data, My Telescope bolsters the use of search data with its proprietary AI solution that scans, visualizes, and analyzes sentiment data. Data taken from the media, social media listening, forums, and product reviews can be used to gain deeper insights into the underlying intentions behind the search activity.

New funding has been led by Vendep Capital and Trind VC, and brings the total raised to date to EUR 3.1m. Graviz adds: 'With the help of our investors, we are excited to go to the USA, the original home of brand building, and unleash the potential that lies in share of search data to help make decisions that maximize sales and margin impact.'

Web site: www.mytelescope.io .