Versium Partners with Data Marketplace Datarade

'B2B2C' identity graph provider Versium has partnered with data marketplace Datarade, with the aim of expanding its global reach.

Versium helps clients improve their first party data, and delivers data enrichment solutions through its identity resolution technology and proprietary identity data and insights. According to the firm, the end result is a better understanding of who a customer is, based on their characteristics, for both businesses and consumers.

Datarade is building a 'Data Commerce Cloud' allowing data providers to drive revenue with a new, omni-channel 'Data Shopping Experience' solution. The firm helps buyers find the right data for their business, and more than 2,000 data providers across over 500 categories are already listed on the platform.

The partnership will see Versium's identity tech and Datarade's data marketplace combined. Chris Matty (pictured), Chief Revenue Officer and co-founder of Versium, comments: 'We are very excited to be working with Datarade. The company is doing a fantastic job reaching businesses that want to improve their data driven marketing through advanced identity technology and power data. With third-party cookies going away, it's crucial that businesses fortify their first-party data in order to compete'.

Web sites: www.versium.com and www.datarade.ai .