Integration Adds Creative Talent to Annalect India

Omnicom is bringing the Indian staff and technology of digital design and marketing specialist Hangar into its data and analytics division Annalect, allowing the latter to provide 'holistic solutions in the fields of technology, media services, marketing science and creative services'.

The move, which will take place over the next month, is part of Annalect India's expansion strategy, which recently saw it launch a new Centre of Excellence in Chennai, joining existing sites in Bengaluru, Gurugram and Hyderabad.

Hangar leader Pradeep B Sudhakar joins the Executive Leadership Team as Senior Director, Annalect India, and comments: 'This marks a milestone moment for us to be joining hands. Annalect has been a leading force when it comes to Media, Technology, Data and Creative services and this integration will definitely solidify Omnicom's vision of a Global Delivery Model'. Annalect India President Vishal Srivastava comments: 'We are thrilled to welcome our new colleagues from Hangar and look forward to working with the team in expanding our business portfolio with new skills and agency partnerships. Pradeep B Sudhakar has been exceptional in building this team ground up and we are thrilled to get him on board'.

Launched in 2010, Annalect is based in New York and online at www.annalect.com . Last month the firm signed a multi-year agreement with consumer spending data provider Affinity Solutions, to integrate retailer purchase transactions into the group's people-based marketing and insights platform, Omni.