Partnership for Fuel Cycle and UserTesting

US insight communities firm Fuel Cycle has integrated with customer insights platform UserTesting to help users to reach and manage networks of their own customers.

Users will now be able to create and distribute tests from the UserTesting Human Insight Platform and then make them available to Fuel Cycle community members within its platform. Session results can be viewed in UserTesting, with Fuel Cycle members' usernames matched to individual members, creating an enhanced way to capture feedback.

Fuel Cycle PO Rick Kelly (pictured) comments: 'Customer feedback is an integral part of how companies continue to innovate and improve their products and services. It's especially pertinent as consumers have more options than ever. The Fuel Cycle and UserTesting integration offers companies even more context around what customers are thinking and experiencing, allowing them to easily gather feedback and then make the necessary adjustments to their product and services'.

Web sites: www.fuelcycle.com and www.usertesting.com .