ESOMAR Names Head of Professional Standards

ESOMAR has appointed Geraldine Proust as Head of Public Affairs and Professional Standards, responsible for leading global advocacy efforts; managing industry relationships and strategic partnerships; and developing and enforcing global regulatory professional standards for the industry.

Based in Brussels, Proust (pictured) joins after eleven years at European data and marketing industry body The Federation of European Data and Marketing (FEDMA). She latterly served as Director of Public Affairs and Director of Legal Affairs and represented FEDMA at the European Commission expert group on the implementation of GDPR. In addition, Proust is certified by the International Association of Privacy Professionals, and ECPC-B Professional DPO certified by Maastricht University.

In her new role, Proust will use her experience in digital policies, data protection and data marketing, as well as her skills in enriching and building professional connections across multiple industry sectors. She replaces Kim Smouter, who recently joined the European Network Against Racism as Director.

ESOMAR COO/CFO Marie-Agnes Mourot de Lathyle comments: 'Geraldine brings the perfect blend of skills to this important management role with ESOMAR, including extensive professional experience working in the insights space. Her legal and regulatory management background will provide continuity for ESOMAR's efforts in government affairs, industry standards and compliance, strategic partnerships, advocacy, and global communications'.

Web site: www.esomar.org .