Kantar's Andy Cayton Joins PureSpectrum as EVP

In London, online sample marketplace PureSpectrum has appointed long-time Kantar Profiles exec Andy Cayton as Executive Vice President, tasked with developing and implementing solutions for clients across the firm's product suite.

Launched in 2016 by former Cint US MD Michael McCrary, PureSpectrum provides a marketplace for buyers and sellers of online sample. Cayton (pictured) joins after a career which included nearly nineteen years at Kantar Profiles, latterly as Global Chief Operating Officer and Kantar Business Lead for Sample. Prior to this he was CEO, EMEA of Kantar's Lightspeed Research (which became Kantar Profiles). Earlier in his career, Cayton spent a decade at direct marketing and targeting giant Harte Hanks, latterly as Head of Sales.

Commenting on the appointment, Chief Client Officer David Butler said: 'Andy's breadth of experience in rapidly growing businesses will impact PureSpectrum in many ways. Most importantly, his deep knowledge will deliver superior results for clients of our technologies and services'.

Web site: www.purespectrum.com .