Accenture Interactive Becomes 'Accenture Song'

Professional services giant Accenture has renamed its Interactive customer experience and analytics business 'Accenture Song', which it says will 'strengthen synergies' in product innovation, experience design, marketing and commerce.

The business combines human and business insights with technology to deliver a systematic approach to designing, launching and scaling new products, services and customer / employee experiences. It has recently added to its portfolio through the acquisitions of Brazilian CX and commerce solutions business Experity, French marketing analytics and consultancy firm Sutter Mills, Mexico City-based service design and strategic research firm INSITUM, and Amsterdam-based data-driven digital marketing agency Storm Digital.

'Song' will offer services from ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. Divisional CEO David Droga (pictured) says the new name 'symbolizes the post pandemic growth journey' the business is on with clients.

Droga adds: 'To capture the next waves of growth, businesses need to operate at the speed of life, perpetually demonstrating their relevance to their customers, their people and the world at-large. Combining the forces of creativity and technology help us not only see problems differently, but also solve them with simplicity and scale. As Accenture Song, our opportunities are boundless, both for our clients and for our people'.

Web site: www.accenture.com .