Personalisation Platform Cooee Raises Pre-seed Funds

In the UK, personalisation platform Cooee has raised £300k in a pre-seed funding round, which it will use for further product development, to increase eCommerce store reach, and to launch an augmented reality (AR) version of its product.

Founded in 2020, Cambridge-based Cooee uses AR, computer vision and machine learning to personalise experiences for every customer in real time. Users can deliver one-to-one personalised in-app and push notifications; engage visitors and convert them into customers; and view relevant analytics. Cooee's AI predicts user action and engages individually, learning from every customer interaction.

The pre-seed round was led by Jenson Funding Partners, with participation from several angel investors in the US, India and UK. Cooee CEO and founder Shwetank Tamer (pictured) comments: 'We created Cooee with a mission to make data-driven user engagement possible, affordable and effective for eCommerce. Customers expect personalisation by default but most mobile apps struggle with multiple platforms, skillsets and technology, and thus are unable to engage and delight. Just a 5% increase in retention can add up to an 80% increase in revenue, Cooee makes that happen'.

Web site: www.letscooee.com .