Insights Provider Nature Hires in Melbourne and Sydney

Australia-based strategic insights consultancy Nature has appointed Madeleine Berenyi as Senior Associate Director in Melbourne, while making five additional hires across the business.

Berenyi (pictured) joins after six years at consumer behavior research and consulting firm Envirosell in New York, where she was a Senior Project Manager, responsible for leading strategic research and workshops and managing fieldwork teams of up to 30 people. Before this, she was a Qualitative Researcher at MR agency Bergent in Melbourne. In her new role, Berenyi will lead client relationships, using her retail and brand background.

In Sydney, Liam Cooke has joined as Associate Director, having previously worked at Fiftyfive5 and specialised in audience and consumer segmentation, concept testing and long-term tracking studies; and Hayden Evans has joined as a Consultant, after five years at Woolcott Research & Engagement, which included designing research methodologies and conducting qual and quant research for several federal and state government bodies. In Melbourne, the company has appointed three new consultants: Tabitha Kelly from Wallis Social Research; Karthik Krishnamurthy from WeGuide; and Olivia Carey from Hall & Partners.

Partner and Sydney MD, James Jayesuria, comments: 'We're excited to be able to bolster our offering by bringing in such important talent to both the Sydney and Melbourne offices. It's a testament to our continued investment in our people, including how we make a point of staying true to the values that built our business.'

Web site: www.natureresearch.com.au .