Brainlabs Buys Data Services Specialist Nabler

Digital marketing agency Brainlabs has acquired India-headquartered data services specialist Nabler, for an undisclosed sum.

Founded in 2004, with offices in New York; Charlotte, NC; and Bangalore, Nabler helps brands and firms analyze marketing data to better understand customer behavior and drive revenue decisions.

The company uses artificial intelligence/machine learning (AI/ML) solutions to uncover insights through which to optimize campaigns for improving marketing effectiveness, and for media spend optimization. In addition, it creates audience behavior and context-based segments for look-alike targeting, using first- and third-party data. The firm also specializes in customer journey analytics, and user experience research.

Brainlabs says the acquisition bolsters its Data Science, Data Engineering, CRO & Digital Analytics functions, while increasing its presence in APAC. The India team will continue to be led by Seby Kallarakkal (pictured), Nabler's founder and CEO, who will report to Mark Fagan, Brainlabs' APAC CEO.

Brainlabs' Global CEO, Daniel Gilbert comments: 'We love data. It is, and will always be, at the heart of Brainlabs which is why I'm so excited about this move. In Nabler we found a kindred spirit not just in their love for data but also their people-first culture and thirst for excellence.'

Web sites: www.brainlabsdigital.com and www.nabler.com .