Fuel Cycle Expands Self-Service Ignition Solutions

US intelligence gathering specialist Fuel Cycle has enhanced its self-service Ignition Research & Insights Solutions (Ignition Solutions), to enable users to generate 'fast and actionable insights' for 'almost all possible use cases'.

Fuel Cycle's Market Research Cloud integrates human insight with business data, and uses automated quant and qual research solutions to drive product innovation, brand intelligence and enhanced user experience. Earlier this month, the firm launched a tool called Brand Health Tracking, providing continuous insights to help brands identify and react to newer market trends, changing customer mindsets and new entrants in the market.

Ignition Solutions provides access to a suite of MR applications including customizable survey templates, rapid data collection and automated advanced analytics. According to the company, clients can now use tool for product experience, brand experience, market insights, ad insights and digital experience initiatives. For example, a product manager can use its Feature Prioritization methodology to automatically help product execs identify important features for their customer base, while gaining access to a suite of concept, logo, creative and packaging testing solutions.

Chief Product Officer Rick Kelly (pictured) comments: 'Fuel Cycle's objective is to make customer insights the lifeblood of businesses everywhere by making it more accessible. Our updated Ignition Solutions enable anyone - from researcher to non-researcher - to gather actionable intelligence via an easy-to-use interface, thus supporting increased business agility'.

Web site: www.fuelcycle.com .