Web Personalization Platform Mutiny Raises $50m

In San Francisco, web site personalization platform Mutiny has raised $50m in a Series B round of growth funding.

Mutiny's no-code platform plugs into a company's existing data and web site, and uses artificial intelligence to serve thousands of different versions of the site to different users - without the need for engineers or data scientists. The platform identifies web site visitors by their industry, size, stage, ad campaign and more, then uses natural language processing to tag them based on their online activity. AI tech recommends the best audience segments for personalization based on a site's visitor and conversion data, and can also personalize headlines and copy.

New funding was co-led by Tiger Global and Insight Partners with participation from prior investors Sequoia Capital, Cowboy Ventures and Uncork Capital, as well as execs from companies such as Uber, Visa, Salesforce, Square, Figma, Condé Nast and Snowflake. Jaleh Rezaei (pictured), CEO and co-founder of Mutiny, comments: 'We're thrilled to welcome our new investors, whose funding will enable us to accelerate our roadmap and invest heavily in technology that we believe can help every company grow revenue faster'.

Web site: www.mutinyhq.com .