Senior Hire for B2B VoC Specialist CustomerGauge

B2B Account Experience and VoC software firm CustomerGauge has appointed Confirmit veteran Tim Hannington as Chief Revenue Officer.

CustomerGauge develops B2B feedback software which it says is 'built from the ground up to cater to the more complex B2B account environment'. Its Account Experience solution collects feedback and churn signals at the account level and distributes this information in real time to front-line employees to help retain and grow accounts. It also links account metrics and sentiment directly to revenue to help monitor and understand ROI.

Based near London, Hannington brings more than 25 years of sales experience, sixteen of them at Confirmit (now merged into Forsta) as EVP Sales EMEA and Asia Pacific and more recently CRO. In his new role he will oversee the company's revenue-generating teams and next-phase growth strategies. Prior to his sales career he qualified as a Mechanical & Production Engineer, working in the high precision Aerospace industry.

CEO Adam Dorrell comments: 'CustomerGauge has experienced significant growth over the last couple of years. With recent investments in benchmarking and prescriptive playbooks to unlock massive account growth potential for B2B companies, adding a leader with Tim's experience will allow us to quickly build momentum in our core markets and better serve B2B companies across the globe'. Co-founder and COO Camilla Scholten says the appointment will enable the company to expand on its leadership in the Consumer Packaged Goods industry, Business Services and Hi-Tech sectors.

Web site: www.customergauge.com .