Acquisition and New Practice for Aus Firm SenateSHJ

In Australia, communications consultancy SenateSHJ has acquired Di Marzio Research, whose Director Paul Di Marzio joins the acquiring firm as Head of Research, based in Melbourne and leading a new practice, SenateSHJ Insights.

Senate already provides secondary research expertise including social listening, online search analysis and media monitoring, and the buy / appointment will add primary research capabilities including focus groups, in-depth interviews, online and telephone surveys, central location interviews and online insight communities

After working at Nike, Di Marzio joined his father Kim at Di Marzio Research in 2006, and took ownership of the business in 2020. SenateSHJ became a client in 2010 with a collaboration on a large project for the Department of Health, and in the following years Di Marzio became a consulting partner. The firm made an offer for Di Marzio Research in late 2021 and Paul Di Marzio says this presented him with 'stability and the potential for growth both personally and professionally' - the buy was agreed earlier this year.

In his new role Di Marzio will work with SenateSHJ Partner and senior strategist Aravin Stickney and analytics specialist Michael O'Connor to develop the insights practice.

Web site: www.senateshj.com .