DrivenIQ Launches 360-Degree Audience View Tool

In the US, automotive data solutions specialist DrivenIQ has launched a solution that organizes, connects and analyzes online and off-line data from more than four billion customer records identifying 230 million US households.

The firm provides zero party and first-party data to help businesses reach their ideal customers. Services include web site traffic analytics; geo-zoning technologies; text message marketing; social media solutions; VisitIQ, a caller ID solution for web sites; and DriveBid, a live vehicle trade-in marketplace.

The new DrivenIQ Identity Graph promises brands a '360-degree' audience view. It has been built with deterministic models to create a unique, persistent identifier for each customer, with the aim of helping understand who, what, how, where and why consumers purchase a particular product or service; and whether they're off-line/in-store or making an online purchase across multiple devices, browsers and applications. Users can connect online and first-party data with third-party insights to get a 'more robust' picture of their audiences.

The ID Graph works in tandem with the company's audience site identification 'tag technology' called VisitIQ. Both solutions are overlaid with more than 500 different data points, including demographic, psychographic, ethnicity, affluence and contextual buying intent behavior, to identify online and off-line buyers. Founder and CEO Albert Thompson (pictured) comments: 'DrivenIQ's Cross-Device Identity Graph gives businesses a totally unique and unparalleled way to solve marketing challenges to better engage with their audience. Brands can now target InReach consumers, or those who are below the ready-to-buy phase and above the ready-to-reveal stage'.

Web site: www.driveniq.com .