Seed Funds for Loyalty Rewards Marketplace qiibee

In Switzerland, blockchain-based B2B loyalty rewards marketplace qiibee has raised $4.8m in a seed round of funding, which it will use to expand its global team and move into other 'priority markets' including North America.

Founded by brothers Gabriele and Gianluca Giancola (pictured), qiibee helps users connect their loyalty programs via a marketplace, to help boost customer engagement and new member acquisition. Brands can integrate with the marketplace to add more rewards to their loyalty program or sell their rewards to other brands. Qiibee says its Loyalty API enables integration into any app or platform, enabling users to start the process without any tech integration.

New funding was led by Z5 Capital, with participation from digital ad group Meet The People; Ben Davey, former CEO of Barclays Venture; Mainardo de Nardis, Former CEO of OMD Worldwide; and Phil Rubin, founder of Grey Space Matters and rDialogue. Existing investor R/GA Ventures also participated.

Commenting on the news, qiibee CEO Gabriele Giancola said: 'In creating qiibee, we set out with the mission to unlock the purchasing power of the global rewards economy, by making all rewards exchangeable through our blockchain-based marketplace. Allowing our clients to easily scale and expand their 'partnerwork' by giving instant access to world-renowned brands, thousands of rewards, crypto, and NFTs, and connecting loyalty programs with millions of new members, that's exactly what we are doing. We could not be prouder to reach this new funding milestone, which will take us one step closer towards achieving our mission'.

Web site: www.qiibee.com .