SKUx Debuts Tool to Understand Digital Offer Engagement

US-based SKUx, which helps brands and retailers deliver digital promotional offers, has launched a tool called Buyer (X)ccelerator, enabling the capture of first-party data based on how consumers engage with those offers.

SKUx says it can convert virtually any coupon or promotional offer into product-based payments. The firm's new Buyer (X) solution allows brands, retailers and agencies to capture and keep first-party data about every consumer who engages with their offer for use in future marketing and personalization initiatives. This covers twenty different engagement factors - from initial engagement through offer redemption.

Advertisers can find and retarget consumers who show initial interest but don't redeem, as well as those consumers who do redeem. In addition, they can optimize campaign results by conducting A/B testing in near-real time - for instance across offer values, creative and media delivery methods.

Bobby Tinsley (pictured), co-founder and EVP, comments: 'Buyer (X) provides deeper and more valuable insights into actual buying behavior and consumer interest in your offers and brands. We carefully analyzed the new laws, regulations and system implementations prohibiting third-party cookies and implemented a consumer-empowered approach to provide personalized offers to consumers without infringing on consumer privacy rights'.

Web site: www.skux.io .