More Funds for Consumer Journey Analytics Firm Konnecto

Israel-based consumer journey analytics platform Konnecto has raised $21m in a Series A round of financing, which it will use to expand its Data Science and Engineering teams, and invest expansion of its go-to-market infrastructure.

Konnecto's platform enables marketers to determine which touchpoints influence consumers' purchase decisions along their path-to-purchase, by identifying the most 'impactful vulnerabilities' in the journey that led consumers to buy from a brand's competitors. This is done by 'reverse engineering' those consumer journeys that ended up converting with the brand, its competitors, or on a marketplace.

New funding was led by PeakSpan Capital, with participation from existing investors TPY Capital, Mindset Ventures, Differential Ventures, SeedIL Ventures, and Magna Capital Partners, bringing the total capital raised by Konnecto to $29m to date. Erez Nahom, Konnecto CEO and co-founder, comments: 'We look forward to our latest funding helping to scale our product for organizations that look to stop the customer acquisition guessing game and improve their marketing efficiency significantly.'

Web site: www.konnecto.com .