Emodo Launches Verified UK Audience Solution

US-based audience, inventory and creative advertising solutions provider Emodo has launched a solution called Emodo Audiences, using network data from telecoms firm Three UK to validate the accuracy and quality of audience segments in real time.

An Ericsson subsidiary, Emodo uses machine learning technologies to identify 'top performing' inventory and audiences pre-bid, with its models continually trained by data from mobile telcos and networks. Its ad platform Emodo Marketplace also offers supply- and demand-side capabilities and an optimized path for both buyers and sellers.

The firm says the new solution's use of Three UK data makes verified audience solutions available in the UK for the first time, reducing advertising fraud and invalid traffic. By combining regional network information with verified third-party data, Emodo says it can filter and adjust UK-specific audience segments prior to programmatic bidding. The product suite also includes a machine learning-powered targeting solution, Predictive Audiences, through which advertisers can target audiences at scale.

Company CEO Alistair Goodman (pictured) comments: 'Finding and accurately targeting a specific audience segment is getting more and more difficult for advertisers. With fraudsters increasing ways to steal ad spending, marketers need solutions that maximize the value of their ads to the intended audience. With Emodo Audiences, verified by Three UK, marketers can create targeted, verifiably accurate custom segments at scale, ushering in a new phase of quality and reliability in programmatic advertising'.

Web site: www.emodoinc.co.uk .