New Funds for Predictive Analytics Firm Keen Decision

In the US, predictive modeling and marketing analytics platform Keen Decision Systems has raised $11m in a Series B round of funding, which it will use to expand its decision optimization engine.

With headquarters in Durham, NC, Keen has developed a platform to help clients make dynamic, data-driven decisions about their marketing investments - by channel, investment level and timing. This platform analyzes an array of data sources, including real-time data, with the aim of generating marketing plans that enable marketers to achieve their financial targets.

New funding, which adds to its 2019 Series A round, has been led by Ballast Point Ventures, whose Partner Sean Barkman will join Keen's Board of Directors. Greg Dolan (pictured), Keen co-founder and CEO, comments: 'Keen has been fortunate to experience a unique opportunity in the market as we've introduced a new paradigm for decision-making to the marketing industry. This has led to a significant growth trajectory, and we are confident that the collaboration with Ballast Point Ventures will continue to accelerate that growth. This investment represents a reciprocal opportunity for both companies, and I couldn't be more excited to welcome BPV on board'.

Web site: www.keends.com .