Funds for Marketing Impact Measurement Firm Northbeam

Northbeam, a San Francisco-based marketing measurement platform for DTC and eCommerce brands, has closed $15n in Series A funding, to be used for further product development, including expanding its machine learning capabilities.

The round was led by Silversmith Capital partners.

Northbeam combines machine learning and first-party data to give clients actionable insights into customers' buying behavior and the effectiveness of marketing spend across multiple channels, including influencers, owned media, TV, podcasts, press and direct mail - allowing them to plan and optimise investment before most of their spending is done.

Northbeam CEO Austin Harrison comments: 'Marketing spend accounts for a large percentage of brands' budgets, and yet, many companies have limited insight into which marketing spend is actually driving profitable growth. Northbeam helps brands invest in the growth efforts that make economic sense, which is especially important today given the current macroeconomic picture'.

Web site: www.northbeam.io .