Funds for Auto Industry Consumer Insights Firm Orbee

Automotive services firm Holman has invested an undisclosed amount in auto industry data management, marketing analytics and automation solutions business Orbee.

Orbee's digital marketing platform provides automotive dealerships with consumer insights and analytics, and its proprietary suite of digital marketing tools allows clients to use data intelligence to optimize campaigns and customize the buying experience for each customer. This single-source platform also allows automotive retailers to streamline their technology stack, further enhance their CRM capabilities, integrate with other dealership systems, and sync behavioral data across their entire dealership group.

The firm has now been supported by Holman, whose services cover areas such as fleet management and leasing; vehicle fabrication and upfitting; and component manufacturing and productivity solutions. Gene Welsh, President, Automotive Retail, Holman, says that he and his colleagues are looking forward to collaborating with Orbee as the company continues to introduce its technology to dealerships across the country.

Atul Patel (pictured), co-founder and CEO of Orbee, adds: 'We have valued our collaboration with Holman as a forward-thinking customer because they embrace using digital marketing technology to reach new levels of customer experience. And now, we are thrilled to have Holman invest in our vision to help dealerships accelerate their marketing transformation as their consumers' behavior and expectations evolve.'

Web sites: www.holman.com and www.orbee.com .