Location Intel Firm Kalibrate Launches Footfall Tool

In the US, location intelligence software provider Kalibrate has launched an online platform called 'Competitive Insights', through which retailers can obtain a real-time view of consumer footfall traffic patterns at a given location.

Kalibrate's platform provides microlocal data and insight for retail and service-based organizations, aggregating and analyzing location intelligence and pricing data in real time. Built for retail, restaurant, retail health, hospitality, retail support and shopping centers, the new Competitive Insights tool gives users information on when and how frequently customers interact with competitors' locations relative to their own locations; cross-shopping patterns; and where customers live.

Deployed in the Kalibrate Location Intelligence (KLI) platform, the new mobility analytics solution is powered by Near, which processes data from more than 1.6 billion unique user IDs, in over 70 Million locations across 44 countries.

SVP of Location Intelligence Bill Dakai (pictured) comments: 'Our team developed Competitive Insights to empower organizations with real-time insights on visitor behavior and provide visibility, benchmarking and actionable insight about locations, competitors and market dynamics. Ultimately, this tool will help brands retain customers and pull market share from competitors in a given trade area. This is an extremely exciting launch within the location analytics space'.

Web site: www.kalibrate.com .