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Growth Funds for Jaspers' Latana
Berlin-based, AI-powered brand tracking and consumer insights platform Latana has raised EUR 36 million in a Series B round of equity and debt financing. Funds will be used to scale Latana's marketing and sales operations, grow its consumer-facing product teams, and for R&D.
 Latana is the brainchild of Nico Jaspers, who formed survey platform Dalia Research in 2013, and uses the same data collection methodology to uncover how people's perception of brands - both their own and those of competitors - change over time. Users can then identify and analyse the audiences and purchase drivers offering them potential growth. The solution uses mobile optimised surveys to provide a well-targeted, opt-in audience across the globe.
Dalia's programmatic sampling technology assets were acquired in May this year by online sample marketplace PureSpectrum, leaving Jaspers to concentrate on Latana alongside co-founder Fernando Guillén.
The latest funding was led by Oxx, a specialist growth-stage SaaS investor, with participation from Balderton Capital and Kreos.
The firm is online at www.latana.com .
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