Contentsquare and Namogoo Extend Integration

Digital experience analytics firm Contentsquare has extended its partnership and integration with customer journey analyst Namogoo, adding detailed contextual information to its customer behavior data, with particular benefits in understanding first-time and unknown site visitors.

Based in Paris and with massive recent investment valuing the company at around $5.6 billion, Contentsquare promises brands 'an unprecedented understanding of the customer experience on their websites and apps', using an AI-powered engine to analyse and report on 3.2 trillion customer interactions monthly and $2.5 billion in transactions daily.

The companies first partnered two years ago, and since then have been developing their approach with the help of a number of leading retail and eCommerce brands. Namogoo was founded in Herzliya, Israel in 2014 and now also has offices in Boston, New York and London. Its technology automatically gathers non-personal data on customer devices and commerce behavior, as well as the (tech) environment to help users predict lifetime value and probability of abandonment, among other measures.

Combined with Contentsquare's digital behaviour analysis, and without relying on cookies and visitor history, the firms say this will allow businesses 'to build an even richer portrait of their customers, and to better understand why they browse the way they do'. It should also help them to identify 'gold populations' which are 'proven to convert 50%-200% higher than other visitors', and to quickly take actions to improve customer journeys.

With first-time and unknown visitors now accounting for 'the majority of digital users', Gilad Zubery (pictured), EVP Global Business Development & Partnerships at Contentsquare says this combined offer - based on contextual CX insights - is more valuable than profiling. 'For example, we can now understand whether first-time visitors are tech savvy or not, allowing businesses to create personalized experiences that are relevant to that particular segment'. Ohad Greenshpan, CTO & co-founder of Namogoo, adds: 'We're excited about this next step in our partnership with Contentsquare which augments its Cookieless Experience Analytics Solution, and look forward to increased growth and customer satisfaction in the coming months'.

Web sites: www.contentsquare.com and www.namogoo.com .