Mediaverse Becomes 'Medianet Insights'

In Australia, PR platform Medianet has renamed its Mediaverse research business 'Medianet Insights', and says it will provide analysis to subscribers of the parent company's PR plans without the need for a separate media monitoring service.

Medianet Insights will offer 'human analysis' and reports on campaign performance, reputation, competitor landscape, proactive media activity and social media. The business says its new service addresses 'inadequacies' with media monitoring solutions widely used to measure PR impact, claiming that human analysis is essential to measure sentiment.

Medianet's MD Amrita Sidhu (pictured) explains: 'In one comprehensive subscription we are now able to offer our clients an end-to-end PR service to facilitate their entire campaign, from distribution and pitching all the way to analysis and insights for future improvement. Sophisticated media intelligence and insights should be vital and affordable for everyone, from those needing insights into one-off media campaigns, to those with need for continuous weekly analysis of media mentions across their whole strategy and major campaigns'.

Web site: www.mediality.com.au .