Text Analyst Relative Insight Expands to Philadelphia

UK-based text analytics software firm Relative Insight has opened an office in Philadelphia - its second location in the US.

Relative Insight's platform combines AI-powered natural language processing with advanced comparative linguistics to analyse text data from multiple sources - including open-end survey questions and data from insights tools, social media and product reviews - helping clients to understand their target audiences, competitors and trends. The firm is headquartered in Lancaster, UK, with additional offices in London and New York.

The New York office is focused on account management and marketing, while this new location will be solely focused on sales. CEO Ben Hookway (pictured) comments: 'Nearly 80 percent of our clients are US-based, so it makes sense to increase our presence in North America. We are excited to call Philly one of our homes, and know it will be a great cultural fit for our team's work ethic: rolling up our sleeves and getting things done'.

Web site: www.relativeinsight.com .